Genie is a food-tech startup on a mission to provide nutritious, delicious and sustainable meals for people everywhere. After rounds of stakeholder interviews and research, we helped them identity their brand purpose: to feed people substance.
Push for Better.
Genie has a refreshed brand purpose and brand identity that launched successfully in the U.S in 2019.
"The Oberland team is adept at visual and verbal communications. They were able to distill the essence of our corporate culture, product benefit, and commercial offering to succinctly articulate a brand platform that communicated all in a compelling way. Simply put Oberland gave life to our brand."