American Friends of the Hebrew University

Knowledge Moves Us

AFHU connects the passions of Americans to innovation at the Hebrew University. We rebranded all of their communication to re-engage existing donors and attract younger audiences to the rich history of Israel.

Knowledge Moves Us.

Engagement rate doubled industry standard. Bubbe videos went viral, garnering +6mm impressions with over 6k shares and reactions.

Brand Video

Branding Campaign

“Knowledge Moves Us” gave AFHU a distinct visual identity which stands out in a cluttered space.

Annual Report


Entertaining Content

She’s 84 and killing it on the app store. Check out our low-tech Bubbe with a high-tech mission.

Informative Content

Bite-sized content engaged our audiences and demonstrated the value of the Hebrew University.

From the client
Eileen Hume
Chief Marketing Officer

“Everything that OBERLAND has brought to the table has been great: a responsive, can-do attitude; clarity of purpose and message; stellar account management; and expertise that will help bring our organization to new heights.”