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use your purpose

to drive your people,

progress and profit.

In the old days, doing business meant doing anything to make a buck. Well, the buck stops here.

These days, it's abundantly clear: prioritizing short-term gains isn’t just short-sighted, it’s a lose-lose for all involved. But changing the status quo means rethinking everything. And that’s why Oberland isn't just signaling the end of “profit for profit’s sake,” we're also heralding the end of “purpose for purpose’s sake.”

In the past, purpose was a “nice to have.” But lately, there's no denying it — nice brands finish first. And the reason behind the returns is simple: profit with purpose is a win-win-win: for customers, companies and the planet.

So, let's show the world that purpose creates better outcomes. Together, we can make profit and purpose the biggest merger in your brand’s history.

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Bill Oberlander (he/him)
Co-Founder
Chief Creative Officer
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Drew Train (he/him)
Co-Founder
Chief Executive Officer
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Kate Charles (she/her)
Managing Partner, Chief Strategy Officer
Kate Charles (she/her)
Managing Partner, Chief Strategy Officer

As Managing Partner and Chief Strategy Officer at Oberland, Kate (she/her) brings together cultural trends, human truths and media behavior to move brands forward. Kate has over 15 years experience identifying breakthrough strategies for some of the world’s most successful brands including American Express, Oreo, Sony, Toyota and Lincoln Center. Motivated by “what’s next”, Kate’s passion is shaping strategies to fit the growing demand for brands that do good. She’s also passionate about connecting younger donors with non-profits by understanding digital behaviors, consumer motivations and bridging generational barriers. Kate developed her deep expertise in consumer, media and brand insights leading insights and planning groups at award-winning agencies, Lippe Taylor and 360i. Prior to the agency world, she spent eight years in brand consulting at Hall & Partners, working in the London and New York City offices. Originally from Minnesota, Kate now calls New York City home, with seats at the dinner table for her daughter, son, husband and Boston Terrier dog named Bronx.

Emily Waite
Director of Strategy
Emily Waite
Director of Strategy

Emily (She/Her) is a native Californian but a New Yorker at heart. She joins OBERLAND after six years at Grey Group where she crafted the strategy for brands like Ally Bank, Best Buy, P&G, Marriott Hotels and T.J.Maxx. When she's not obsessively trying to figure out what makes people buy, try, and believe in brands, she's making spicy margaritas for her friends and finding new ways to avoid writing that book she's been meaning to write.

Trevor Mundt (he/him)
Brand Director
Trevor Mundt (he/him)
Brand Director

Trevor (he/him) comes to OBERLAND by way of Droga 5, Grey and Crispin, Porter + Bogusky. During his time at these agencies, Trevor worked on Procter & Gamble, Domino’s Pizza and Prudential Financial. Trevor delivers our client's communication goals with an impeccable eye for detail and dedicated account direction. While at OBERLAND, he has successfully led campaigns for some of our biggest clients, ensuring that their brand goals were manifested in all creative work.

Ronni Chow (she/her)
Account Director
Ronni Chow (she/her)
Account Director

Ronni brings about 10 years of both healthcare and consumer advertising experience, most recently coming from a digitally driven start-up agency. From a meal reimbursement app for patients undergoing CAR T-cell therapy, to providing oral health education to children globally with the Colgate Bright Smiles Bright Futures program, Ronni has been involved in innovative and socially driven initiatives throughout her career. Combining her background in fine arts, client management skills, and love of details, Ronni has made a home in the realm of account management. As a native New Yorker, Ronni has never been to the Empire State Building, but will have a heated debate about where to find the best Shanghainese soup dumplings in the city.

Tia Kavanagh (she/her)
Senior Project Manager
Tia Kavanagh (she/her)
Senior Project Manager

Tahitia (Tia) Kavanagh (she/her) is a UC Berkeley alum, graduating with a B.A in International History/Pre Law, and worked at a legal aid agency for undocumented non-English speaking employees. She then went into teaching grades 3-12 in underperforming inner-city schools throughout the Bay Area in California. Last year, this native New Yorker returned to the East coast, where she completed her thesis on MS-13 and US National Security and an M.S. degree in Applied Intelligence. She pivoted into Advertising and Marketing, working with pharmaceutical and tech clients. Tia has recently joined the Oberland team as a Senior Project manager.

Molly Simon (she/her)
Senior Project Manager
Molly Simon (she/her)
Senior Project Manager

Molly (she/her) is a Senior Project Manager who has a passion for making any creative idea possible. With a project management background in diverse industries (including advertising, post-production, print, and interactive technology), she is at OBERLAND to ensure any project that comes her way runs smoothly from conception to completion. Molly comes to OBERLAND by way of gyro and Breeze Creative. Past clients include Kennedy Space Center and Royal Caribbean.

Arissa Agnant (she/her)
Connection Strategist
Arissa Agnant (she/her)
Connection Strategist

Arissa (she/her) is a seasoned Connection Strategist who Identifies the best channels and techniques to connect brands with their preferred audiences. Prior to joining OBERLAND, she worked in the private sector for brands including Disney, IBM, and Reebok before pivoting to the purpose space at climate change non-profit Climate Nexus. She has a BS in Marketing from the University of Central Florida and an MS in Business for Social Impact & Sustainability at Glasgow Caledonian's School for the Common Good in SoHo.

Cameron Scott (he/him)
Insights and Analytics Strategist
Cameron Scott (he/him)
Insights and Analytics Strategist

Cameron Scott (he/him) is a strategist who got his start at OBERLAND from his undergrad’s internship program in 2018. Drawing from his multi-dimensional background in data science and cultural studies, Cameron balances his keen eye for analytics, without getting lost in the numbers and keeping his sights set on purpose. His strengths include brand and communications planning, market research, data analytics and visualization.

Sela Betz (she/her)
Brand Strategist
Sela Betz (she/her)
Brand Strategist

Sela (she/her) graduated from the University of Richmond with a focus in Marketing and Psychology. She founded the first student-run agency at Richmond and was recognized as one of the Most Promising Multicultural Students of 2020 by the American Advertising Federation. She started her career with TBWA\WorldHealth and Droga5 working on The New York Times and Hennessy accounts. She’s excited to hone her strategy skills at OBERLAND to create a more socially conscious mindset.

Morgan FitzGerald (she/her)
Business Development Director
Morgan FitzGerald (she/her)
Business Development Director

Morgan (she/her) brings a project management & business development background from her tenure at previous advertising agencies, AKQA and Edelman. During the pandemic, she decided to put purpose first in her work, which brought her to OBERLAND, where she leads the business development efforts for our team. Past clients include Citigroup, Samsung and Panzi Foundation. She is also the Fundraising Chair on the Young Professional Board for Urban Justice Center - advocating for social change in New York City.

Ty Steinhauser (he/him)
Marketing Director
Ty Steinhauser (he/him)
Marketing Director

Ty (he/him) is a strategic mind with roots in public relations and politics, with experience at both the local and national level helping run congressional campaigns. At OBERLAND Ty has been instrumental in promoting OBERLAND’s “Nothing Changes If We Don’t” campaign and amplifying client and agency work. Ty leverages his political campaign background to provide insight to his clients that help deliver purpose-driven campaigns that are culturally relevant.

Arnau Bosc (he/him)
Design Director
Arnau Bosc (he/him)
Design Director

Arnau (he/him) is one of the first employees at OBERLAND, and has been an integral part of the agency’s growth. He earned his design chops at Pratt Institute where he received the Outstanding Merit Award, and has continued to hone his craft while leading and inspiring a team of designers at the agency. Arnau is an invaluable asset in helping clients define their visual identity with systemic rigor and stunning beauty, across every medium.

Rob Colucci (he/him)
Creative Director
Rob Colucci (he/him)
Creative Director

Rob (he/him) is an award-winning creative director, copywriter and conservationist. Only eight years removed from Miami Ad School, Rob has created impactful work for big brands and purpose-driven organizations at agencies like TBWA/Chiat/Day, JWT, Publicis and Saatchi & Saatchi. In addition to crafting killer work for clients such as NBC, Rolex, Heineken and Northwell Health, Rob has made a difference doing pro bono for environmentally-focused companies and nonprofits including SeaLegacy, Reef Life Foundation and the Great Barrier Reef Foundation.

Henrik Bakke-Hareide (he/him)
Art Director
Henrik Bakke-Hareide (he/him)
Art Director

Henrik (he/him) is an art director stemming from the Norwegian west coast who is passionate about all things design. He recently obtained his MPS in Branding + Integrated Communications from The City College of New York and strives to put his skills to use in order to create purposeful and emotion-driven work.

Alexandra Borrelli (she/her)
Motion Designer
Alexandra Borrelli (she/her)
Motion Designer

Alexandra (she/her) is a designer who puts things into motion and brings them to life. She also has a passion for illustration, branding, hand embroidery, and social advocacy. Before joining Oberland, Alexandra animated for social media for brands like Qualcomm and Think with Google, as well as designed campaigns for an education reform nonprofit. She received her BFA in graphic design from Pratt Institute.

Carly Nalven (she/her)
Art Director
Carly Nalven (she/her)
Art Director

Carly (she/her) is a multifaceted creative who does everything from design to illustration to metalsmithing. Carly has a long history of work within the art world - from cutting her teeth as an intern at Jim Henson’s Creature Shop to working as a Curatorial Assistant designing and installing exhibitions for private clients. She received her BFA from SUNY New Paltz.

Laura Moore (she/her)
UX/UI Designer
Laura Moore (she/her)
UX/UI Designer

Laura (she/her) is a multi-disciplinary designer and artist hailing from the coast of California. Her dedication to effecting lasting social change through design is communicated through her branding, creative strategy, UI, and motion graphics work. Before joining Oberland, Laura devoted her creative energy to non-profits, small businesses, start-ups, and health & fitness brands throughout California and NYC. She currently holds a BS from the University of California, Santa Barbara, and completed her design education at Shillington, NYC.

Grace Cha (she/her)
Copywriter
Grace Cha (she/her)
Copywriter

Grace (she/her) is a copywriter who has worked for brands like TAZO, Special Olympics, the Vatican Church, Samsung, Good Humor Ice Cream, and Monosodium Glutamate (MSG is actually not bad for you). She believes that observing life is the best way to get inspired.

Madison Van Buren (she/her)
Video Editor
Madison Van Buren (she/her)
Video Editor

Madison (She/her) is an Ohio native with a passion for bettering the advertising world by making thoughtful work rooted in purpose. She is a Cum Laude graduate from Columbus College of Art & Design with a BFA in film/video production. At OBERLAND, Madison creates videos that move the needle; stories that are authentic, provocative, and human.

Erica Kurzman (she/her)
Executive Assistant
Erica Kurzman (she/her)
Executive Assistant

Erica Kurzman (she/her) comes to us from Wunderman Thompson, having supported the NY CEO. She is a career Executive Assistant and is thrilled to be supporting Bill Oberlander and his creative team. She has worked at great companies like BBDO, Viacom, and TBWA, to name a few. She is a Yoga instructor and often has on the best playlists, from Biggie to Beethoven.

Nicole Giannattasio (she/her)
Office Coordinator
Nicole Giannattasio (she/her)
Office Coordinator

Nicole (she/her) is the Office Coordinator at OBERLAND. With a background in hospitality management and customer relations, her steadfast composure allows her to roll with the punches and handle anything that comes her way. Nicole currently holds a B.S. in Marketing from West Chester University of PA.

Frank Scheuer (he/him)
Chief Operating Officer
Frank Scheuer (he/him)
Chief Operating Officer

Frank (he/him) comes to OBERLAND with a wealth of financial services experience spanning nearly 25 years. His most recent role was the Chief Operating Officer of the Wealth Management Group at Jefferies. As Chief Operating Officer, Frank’s role is to ensure that all our agency runs smoothly and our internal operations are as good as our client operations.

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