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PROFIT

With

Purpose

In the old days, doing business meant doing anything to make a buck.

Well, the buck stops here. Because prioritizing short-term gains wasn’t just short-sighted, it was a lose-lose for all involved. But rethinking the status quo means questioning everything, which is why we’re not only signaling the end of “profit for profit’s sake,” we’re also signaling the end of “purpose for purpose’s sake.” What started as a “nice to have” has become the foundation of any business, so we’re here to set the record straight: nice brands finish first.

Introducing profit with purpose: something every consumer can buy into because it’s a win-win-win… for customers, companies and the planet. Profit with purpose is the much-needed union of two long-time opposites, and the realization that aligning profit and purpose creates profit for all. So let’s use business transformation to transform the world. Let’s find the purpose behind your plans. Seem tough? It all starts with one question:

"How can your brand help create a better world?"

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We are an award-winning, multi-disciplinary, full-service agency that has proven results in providing clients with brand strategy, marketing, design, storytelling and event planning. We offer flexible working models to give clients what they need.

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Bill Oberlander (he/him)
Co-Founder
Chief Creative Officer
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Drew Train (he/him)
Co-Founder
Chief Executive Officer
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Kate Charles (she/her)
Managing Partner, Chief Strategy Officer
Kate Charles (she/her)
Managing Partner, Chief Strategy Officer

As Managing Partner and Chief Strategy Officer at Oberland, Kate (she/her) brings together cultural trends, human truths and media behavior to move brands forward. Kate has over 15 years experience identifying breakthrough strategies for some of the world’s most successful brands including American Express, Oreo, Sony, Toyota and Lincoln Center. Motivated by “what’s next”, Kate’s passion is shaping strategies to fit the growing demand for brands that do good. She’s also passionate about connecting younger donors with non-profits by understanding digital behaviors, consumer motivations and bridging generational barriers. Kate developed her deep expertise in consumer, media and brand insights leading insights and planning groups at award-winning agencies, Lippe Taylor and 360i. Prior to the agency world, she spent eight years in brand consulting at Hall & Partners, working in the London and New York City offices. Originally from Minnesota, Kate now calls New York City home, with seats at the dinner table for her daughter, son, husband and Boston Terrier dog named Bronx.

Allie Dietzek (she/her)
Head of Growth
Allie Dietzek (she/her)
Head of Growth

Allie (she/her) is an innovator through and through. She jumps at any opportunity to blow things up or flip a category on its head — which almost always starts with putting purpose at center. As Head of Growth, Allie helps the agency find, build, and partner with the next generation of purpose-driven brands to move the world forward. Throughout her career, Allie has used the power of purpose to reinvent legacy brands and create entirely new businesses. From developing digital and physical products to designing new business models and service offers, she leads purpose-driven projects right to the finish line. Having worked with C-level executives on ideas that span from end-to-end customer experience, Allie has a deep grasp of funding nad cross-departmental collaboration that true innovations require. She currently splits her time between New York City and India, where she produces her own lifestyle brand's collections. When she's not on the job, she's flinging her backpack-clad self into the universe to let life happen.

Frank Scheuer (he/him)
Chief Operating Officer
Frank Scheuer (he/him)
Chief Operating Officer

Frank (he/him) comes to OBERLAND with a wealth of financial services experience spanning nearly 25 years. His most recent role was the Chief Operating Officer of the Wealth Management Group at Jefferies. As Chief Operating Officer, Frank’s role is to ensure that all our agency runs smoothly and our internal operations are as good as our client operations.

Trevor Mundt (he/him)
Brand Director
Trevor Mundt (he/him)
Brand Director

Trevor (he/him) comes to OBERLAND by way of Droga 5, Grey and Crispin, Porter + Bogusky. During his time at these agencies, Trevor worked on Procter & Gamble, Domino’s Pizza and Prudential Financial. Trevor delivers our client's communication goals with an impeccable eye for detail and dedicated account direction. While at OBERLAND, he has successfully led campaigns for some of our biggest clients, ensuring that their brand goals were manifested in all creative work.

Shannon Guthrie (she/her)
Account Executive
Shannon Guthrie (she/her)
Account Executive

Shannon’s (she/her) experience in account management comes from her background in marketing and advertising for the entertainment industry. She dedicates her free time to volunteering with nonprofits that focus on empowering children's futures, such as Love Your Melon, Girl Scouts of the USA, NYSPCC, and more. She currently holds a BBA from Pace University, New York City Campus.

Matthew Bock (he/him)
Director of Strategy
Matthew Bock (he/him)
Director of Strategy

Matthew (he/him) is a lifelong New Yorker, former cheesemonger and passionate brand and advertising strategist. Leveraging the critical thinking skills he honed as a student of the classics, Matthew is committed to evolving OBERLAND's strategic offering, helping brands become both more purposeful and more profitable. He brings particular strengths in the areas of market research, communications strategy and big idea development. Prior to OBERLAND, Matthew was a Planner at Grey Group; he loves Pedro Almodovar, The IFC Center and washed rind cheeses.

Arissa Agnant (she/her)
Connection Strategist
Arissa Agnant (she/her)
Connection Strategist

Arissa (she/her) is a seasoned Connection Strategist who Identifies the best channels and techniques to connect brands with their preferred audiences. Prior to joining OBERLAND, she worked in the private sector for brands including Disney, IBM, and Reebok before pivoting to the purpose space at climate change non-profit Climate Nexus. She has a BS in Marketing from the University of Central Florida and an MS in Business for Social Impact & Sustainability at Glasgow Caledonian's School for the Common Good in SoHo.

Sophie Forman (she/her)
Creative Director
Sophie Forman (she/her)
Creative Director

Sophie (she/her) is a digital designer, fine artist, illustrator, and creator of dynamic digital experiences. Sophie applies her cyber creativity to the clients Leukemia and Lymphoma Society, Hadassah and Luck Ecosystems. She previously worked as a designer at Phoenix House, the national nonprofit committed to ending addiction in America, and holds a BA in digital arts and painting from Scripps College in Los Angeles. Sophie has worked at galleries on both coasts, not to mention as a staff painter in Jeff Koons' studio. Her passion for color theory, social justice, and collaboration combine to find great solutions to world problems.

Arnau Bosc (he/him)
Design Director
Arnau Bosc (he/him)
Design Director

Arnau (he/him) is one of the first employees at OBERLAND, and has been an integral part of the agency’s growth. He earned his design chops at Pratt Institute where he received the Outstanding Merit Award, and has continued to hone his craft while leading and inspiring a team of designers at the agency. Arnau is an invaluable asset in helping clients define their visual identity with systemic rigor and stunning beauty, across every medium.

Rob Colucci (he/him)
Creative Director
Rob Colucci (he/him)
Creative Director

Rob (he/him) is an award-winning creative director, copywriter and conservationist. Only eight years removed from Miami Ad School, Rob has created impactful work for big brands and purpose-driven organizations at agencies like TBWA/Chiat/Day, JWT, Publicis and Saatchi & Saatchi. In addition to crafting killer work for clients such as NBC, Rolex, Heineken and Northwell Health, Rob has made a difference doing pro bono for environmentally-focused companies and nonprofits including SeaLegacy, Reef Life Foundation and the Great Barrier Reef Foundation.

Ty Steinhauser (he/him)
Marketing Director
Ty Steinhauser (he/him)
Marketing Director

Ty (he/him) is a strategic mind with roots in public relations and politics, with experience at both the local and national level helping run congressional campaigns. At OBERLAND Ty has been instrumental in promoting OBERLAND’s “Nothing Changes If We Don’t” campaign and amplifying client and agency work. Ty leverages his political campaign background to provide insight to his clients that help deliver purpose-driven campaigns that are culturally relevant.

Morgan FitzGerald (she/her)
Business Development Director
Morgan FitzGerald (she/her)
Business Development Director

Morgan (she/her) brings a project management & business development background from her tenure at previous advertising agencies, AKQA and Edelman. During the pandemic, she decided to put purpose first in her work, which brought her to OBERLAND, where she leads the business development efforts for our team. Past clients include Citigroup, Samsung and Panzi Foundation. She is also the Fundraising Chair on the Young Professional Board for Urban Justice Center - advocating for social change in New York City.

Coco Brown (they/them)
Cultural Strategist
Coco Brown (they/them)
Cultural Strategist

Coco (they/them) is a cultural strategist who brings years of organizing and on-the-ground experience to OBERLAND’s Strategy team. Before joining OBERLAND, Coco spent 10 years in the non-profit sector as a storyteller, cultural activist and an administrative swiss-army knife specializing in the intersection of arts, culture and social change. Coco has supported brands across the U.S. and Mexico including American Documentary, 651ARTS, The Department of Cultural Affairs NYC, New Museum, Baylor Health Care System Foundation, CaosmosMX and Amplifier Foundation. Coco holds a B.F.A. in Painting and Art History from the University of Texas Arlington and an M.A. in Art and Public Policy from New York University.

Cameron Scott (he/him)
Insights and Analytics Strategist
Cameron Scott (he/him)
Insights and Analytics Strategist

Cameron Scott (he/him) is a strategist who got his start at OBERLAND from his undergrad’s internship program in 2018. Drawing from his multi-dimensional background in data science and cultural studies, Cameron balances his keen eye for analytics, without getting lost in the numbers and keeping his sights set on purpose. His strengths include brand and communications planning, market research, data analytics and visualization.

Alexandra Borrelli (she/her)
Motion Designer
Alexandra Borrelli (she/her)
Motion Designer

Alexandra (she/her) is a designer who puts things into motion and brings them to life. She also has a passion for illustration, branding, hand embroidery, and social advocacy. Before joining Oberland, Alexandra animated for social media for brands like Qualcomm and Think with Google, as well as designed campaigns for an education reform nonprofit. She received her BFA in graphic design from Pratt Institute.

Carly Nalven (she/her)
Designer
Carly Nalven (she/her)
Designer

Carly (she/her) is a multifaceted creative who does everything from design to illustration to metalsmithing. Carly has a long history of work within the art world - from cutting her teeth as an intern at Jim Henson’s Creature Shop to working as a Curatorial Assistant designing and installing exhibitions for private clients. She received her BFA from SUNY New Paltz.

Laura Moore (she/her)
UX/UI Designer
Laura Moore (she/her)
UX/UI Designer

Laura (she/her) is a multi-disciplinary designer and artist hailing from the coast of California. Her dedication to effecting lasting social change through design is communicated through her branding, creative strategy, UI, and motion graphics work. Before joining Oberland, Laura devoted her creative energy to non-profits, small businesses, start-ups, and health & fitness brands throughout California and NYC. She currently holds a BS from the University of California, Santa Barbara, and completed her design education at Shillington, NYC.

Kelsea Seavey (she/her)
Executive Producer
Kelsea Seavey (she/her)
Executive Producer

Kelsea (she/her) is the Operations Director who oversees every aspect of OBERLAND’s delivery to ensure the agency runs efficiently. A graduate from The College of New Jersey, Kelsea brings a wide range of background experience from account management to post production. And, as co-chair of the UN Women Young Professional committee for the Metropolitan New York chapter, Kelsea uses her tenacity for good to advocate for gender equality.

Grace Cha (she/her)
Copywriter
Grace Cha (she/her)
Copywriter

Grace (she/her) is a copywriter who has worked for brands like TAZO, Special Olympics, the Vatican Church, Samsung, Good Humor Ice Cream, and Monosodium Glutamate (MSG is actually not bad for you). She believes that observing life is the best way to get inspired.

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