What the fuck do I do? I have been asking myself that question over the last few days as the racial injustices in this country have boiled over. As a white guy who owns an ad agency, what should I be doing to address these issues and respond to protests? I started to read the articles circulating about what white people can and need to do, and they gave me an idea.
Racial injustice and the brutality it gives rise to, particularly from law enforcement, can no longer be passively tolerated. Individuals and businesses have an obligation to our shared interest to get involved and stay involved in the necessary changes that we need to make to our policies and our collective character.
Stigmas surrounding mental health have long forced Americans to suffer in silence. Keeping internal angst private has been a routine practice of the nearly 47 million Americans impacted...
We've now entered an era where the phrase "normal life" is an ambiguous term. Amidst the uncertainty, marketing and brands are searching for some form of clarity on how to speak effectively to the consumer in today's climate.
Nonprofits are in a marketing war (see Cola Wars) with one another as they fight for the attention, affinity, actions and cold hard cash of Americans in a radically different consumer landscape. And you, the marketing department, are in the cockpit.
For years, purpose and corporate social responsibility (CSR) initiatives have largely been viewed by boards and C-suite executives as nice-to-have but nonessential elements of business. Window dressing.
On June 20th, 2019, OBERLAND Co-Founder and President Drew Train testified for the National Commission on Military, National, Public Service at the FDR Presidential Library and Museum in Hyde Park, New York.
Young consumers are notorious for disrupting industries, but the demand for brand purpose is here to stay.
Nike’s partnership with Colin Kaepernick is perhaps one of the strongest, most impactful and potentially most divisive examples of brand purpose I’ve seen to date.