Here’s a clever way for an agency to welcome its first Chief Strategy Officer — devise a crossword puzzle to make her feel right at home. Puzzles and strategy kind of go hand and hand, right? Kate Charles has joined New York-based purpose driven agency Oberland as its first...
Last August, another agency, New York-based Oberland, which counts The Nature Conservancy and the National Alliance on Mental Illness as clients, published a report called “Everything Changes When We Do” that highlighted how it has held itself accountable for DE&I efforts over...
Black History Month 2021 has proven to be disappointing, but what’s more disheartening is what it indicates about the months ahead. It’s been nine months since the police killings of George Floyd, Breonna Taylor and Ahmaud Arbery sparked a resurgence of the Black Lives Matter...
From a global pandemic to civic unrest and a tedious election season, 2020 was a parade of events that will undoubtedly shape years to come. As co-founder and president of a purpose-driven advertising agency, my team and I have spent the early days of 2021 examining how...
Last year, c-suite executives dealt with some intense additional burdens: debating payroll reductions, layoffs, furloughs. CEOs were expected to have the answers on when offices would reopen, whether staff would need to be vaccinated before they return and ...
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we feature a campaign from Davianne Harris, Oberland’s partner and head of strategy.
MEND is officially launching today with a campaign titled Living Needs Healing.
Many companies still don’t know the ins and outs of being purpose-driven. To guide them, full-service agency Oberland has mapped out a plan with its 2021 Purpose Forecast.
Muse by Clio spent two minutes with Dhruv to learn more about his background, his creative inspirations, and recent work he's admired.
“Who’s to say that purpose-led advertising isn’t entertaining? If you get it right, it’s one part entertaining and one part letting me know that I can vote with my wallet and taking a stand." - Bill Oberlander, Founder, CCO
Design Director Arnau Bosc discusses his favorite album cover art, from Battles, Aphex Twin, The Mars Volta and more. Header image: Battles - La Di Da Di (2015)
This year’s Super Bowl ads will prominently feature social and racial justice issues, along with Covid-19 messages, according to a sports business trade report, and a study conducted by OBERLAND and real-time market research firm Suzy
Oberland is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester predicts that ad spending will drop 25 percent this year and won’t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty ...
The relationship between consumers and food has changed significantly due to the COVID-19 lockdown, according to a new poll by New York-based agency Oberland market research platform Suzy.
Omnicom CEO John Wren issued a memo last week announcing its decision to make Juneteenth a company holiday. No doubt other agencies will be commemorating the day with programs or a paid day off, including New York-based independent shop Oberland.
During the coronavirus pandemic, you’ve likely noticed that many essential items have been hard to get your hands on. This doesn’t only apply to disinfectant wipes & toilet paper, but also menstrual care products like pads and tampons. This shortage was felt the most by women...
'Believing that discussions of rampant and overt racism aren't fit for the workplace needs to stop,' says Oberland executive
American Friends of Hebrew University (AFHU), the US fundraising partner for the renowned University in Jerusalem, has launched a humorous new effort from purpose-driven agency Oberland
William Shatner is a pretty recognizable guy, both in face and voice, so the thought of him robbing a bank is fairly absurd. Which is one reason why Blockchain.com chose the Star Trek and TJ Hooker star to promote its new cryptocurrency exchange, called The Pit.
"I want to ensure my kids have the opportunities they deserve."
The latest short films in the ”Nothing Changes If We Don’t” series address the micro-aggressions and unconscious bias many have witnessed, seen or heard of in the ad industry.
OBERLAND has been selected as a finalist for this year's A-List awards
Oberland's video series targets ongoing bias.
Drew Train at Oberland talks about how worrying actually was counterproductive while launching his agency.
Agency Oberland is doing its part to tackle bias of all kinds in the industry with a campaign shining a light on everyday moments of discrimination.
The reality is, if the white guys, like us who lead agencies, continue to be too afraid to meaningfully engage in conversations around diversity, inclusion, bias, racism, sexism, ageism and pay equity, real change will come too slowly and at too high a cost
There's been lots of talk about diversity at Advertising Week -- but one agency's campaign goes beyond talk.
Oberland agency is creating films called "Nothing changes if we don't" to expose unconscious bias at agencies.
Because ad agencies often lead pop culture, we have the moral responsibility to do the right thing. For Advertising Week 2018, OBERLAND launches “Nothing Changes If We Don’t,” poignant videos taking a look at discrimination, inequality and unjust behavior in our industry.
Please join us in welcoming new account leads to Trevor and Kelby to the team!
Nike’s partnership with Colin Kaepernick is perhaps one of the strongest, most impactful and potentially most divisive examples of brand purpose I’ve seen to date.
Make Sure Your Efforts Support LGBTQ People Outside of June, Too.
In the past several years, we have seen an increase in the effects the extremities of weather events have left on the communities we live in. Read more about the discussion hosted by Upworthy.
Drew Train on how brands and businesses are being forced to evolve their sense of humanity and develop a conscience.
Cancer is the deadly opponent that the Leukemia & Lymphoma Society (LLS) has faced head on since 1949.
As May is Mental Health Month, OBERLAND teamed with the National Alliance on Mental Illness (NAMI) to crate a campaign that aims to overcome the discrimination associated with mental illness.
As purpose-driven marketing has evolved, we’ve heard a lot about CEO activism and the responsibility of the chief executive to live their company’s values through their actions and initiatives. Please
April is Testicular Cancer Awareness Month and ad agency Oberland has created a way to help the Testicular Cancer Awareness Foundation raise money and awareness to fight the disease via a set of testicle emojis that consumers can download for $3.99.
Marketers beware: consumers expect to see their expenditures as value choices.
Thanks to our powerful posse of fearless women who work tirelessly every day to make our world that much more kind, inclusive, and purposeful.
We hear you, Blackrock. Madison Avenue, this is the moment to use our might to help our clients achieve Larry Fink’s mandate .
OBERLAND is adept at creating two-way, meaningful and purposeful communications with which consumers want to engage. Check out our rules of engagement outlined by our lead brand strategist, Drew Mitchell.
Social-impact marketer Elizabeth Bradley, who has long used her mad skills for good, joins OBERLAND as EVP/Managing Director.
Drew Train, OBERLAND's millennial co-founder and president, debunks myths surrounding healthcare marketing to his coveted demographic.
The Superbowl is the world’s biggest stage to score, or foolishly, fumble on Adweek. Here’s hoping advertisers and their agencies exercise truth and rigor when it comes to keeping purpose-driven ads genuine and relevant and not just trending with the latest advertising fad.
OBERLAND aims to spark conversations and raise awareness around suicide and depression for client Life Is Priceless Foundation. This widely shared industry story illustrates the agency's call to action for the advertising, media, and marketing industries.
New York-based, purpose-driven agency OBERLAND is going into the new year with a pocketful of recent wins.
OBERLAND opened its doors in May of 2014 to industry fanfare. Since launching, the purpose-focused agency has created game-changing campaigns for clients including Blue Man Group, The Nature Conservancy, and New York Institute of Technology.