Bill (He/Him) is Co-Founder and Creative Chairman, combining his creative talents with his passion to make the world a better place. The agency, recognized as an Ad Age 2024 Purpose-Led Agency of the Year, merges a Madison Avenue pedigree with social advocacy.
At OBERLAND, Bill leads the creative for the agency’s for-profit brands and nonprofit organizations — a list which has included the ACLU, Uber, Michaels, e.l.f. Beauty, The Guardian, Blue Man Group, The Nature Conservancy, Keep America Beautiful, St. Baldrick’s Foundation, The National Alliance on Mental Illness (NAMI),
The Leukemia & Lymphoma Society (LLS) and more.
Before launching OBERLAND, Bill served as Director of Communications, Marketing
and Events at the Robin Hood Foundation. During his stint there, he created the marketing for the Concert for Hurricane Sandy Relief, the “Fight Poverty Like a New Yorker” brand campaign and the Robin Hood Investors Conference, which raised hundreds of millions for charities across New York City.
Bill also served on the Ad Council Creative Review Committee, has been a jury president of the AICP Next Awards and is a Past President of the Art Directors Club.
network
Educator, School of Visual Arts, “Creativity: The Real World” 2004-2012
President, Art Directors Club of New York 1996-2000 Board Member, Art Directors Club of New York 1994-1996
Member, Ad Council, Creative Review Committee, 2006-2014
Founder, Agencies in Action, 2009-
Board Member
Advising Committee Member
in the media
Bill on Film
Bill Oberlander Interview @TheFeast 2013by bill
Will Superbowl LII Bring More Purposeful Advertising than Last YearMediapost
OBERLAND Rings Out the Old with New Account WinsGlobality
Driving Purpose in a Capitalist World DigoBrands
The A-List Podcast: Episode 013 with Bill OberlanderAdweek
This New York Agency Focuses on Purpose-Driven CampaignsCampaignLive
Why Climate Change is Our Most Important Creative Brief
about bill's work
Accounts and People of Note in the Advertising IndustryAd Week:
Bill Oberlander Joins JWT as ECDThe New York Times:
Accounts, People, MiscellanyADC Global:
Making “The Real World” A Little More Accessible
quoting Bill
"My job," says Bill Oberlander, the advertising Wunderkind, "is to inspire, to shepherd, to help cut through the communication clutter out there and make a clear statement, tell a story."
"'Dare To Live In Full Color' is a mission to inspire people inside and outside the theatre to reconnect with their inner-sophisticated child-self, to remember a time when they felt invincibly creative, happy and fearless,"
Bill Oberlander said.-
“The strategy for #dobeautifulthings came from understanding what the benefits of clean, green communities are for each individual in it. A clean park to play ball in. A safe neighborhood to walk home through. A green Main Street to open a business on. It’s not about cleaning for clean’s sake. It’s about changing and improving behaviors which enable a community to #dobeautifulthings.”
