bill oberlander

Co-Founder, Executive Creative Director

Bill Oberlander is Co-Founder/Executive Creative Director of OBERLAND, a purpose-driven agency that combines his creative talents with his passion to make the world a better place. OBERLAND, a Certified B-Corp, is the intersection of Madison Avenue pedigree and fearless social advocacy. The agency was recognized as AdAge’s 2018 Small Agency of the Year and Adage’s 2019 Agency to Watch.

As ECD, Bill leads the creative for the agency’s for-profit brands and non-profit organizations - including Uber, The Guardian, Juice Press, Blockchain, Blue Man Group, The Nature Conservancy, Keep America Beautiful, St. Baldrick’s Foundation, The National Alliance on Mental Illness (NAMI), The Leukemia & Lymphoma Society (LLS), Hebrew University, New York Institute of Technology, The Ad Council and the Robin Hood Foundation.

Before launching OBERLAND, Bill served as Director of Communications, Marketing and Events at the Robin Hood Foundation. During his stint there, he created the marketing for the 12.12.12 Concert/Hurricane Sandy Relief, the “Fight Poverty Like a New Yorker” brand campaign, and the Robin Hood Investors Conference, together raising hundreds of millions of dollars for charities across New York City.

During his tenure, Bill has won multiple industry awards for culture-impacting campaigns created as Exec Creative Director at Kirshenbaum Bond + Partners, Ogilvy & Mather, McCann Erickson, and J.Walter Thompson. Bill introduced the nation to pop-culture icon the “Snapple Lady”; turned Target into “Tar-Jay”; and transformed the cell phone into a fashion accessory with the simple words “Hello Moto.” 

Bill also served as Member of the Ad Council Creative Review Committee  and President of the Art Directors Club. He regularly speaks at universities and industry panels about the responsibility brands have to contribute to society beyond profit to shareholders. Most recently on stage at Cannes Lions Festival 2019, Bill shared the untold discrimination and biases within the halls of agencies today.


Educator, School of Visual Arts, “Creativity: The Real World” 2004-2012

President, Art Directors Club of New York 1996-2000 Board Member, Art Directors Club of New York 1994-1996

Member, Ad Council, Creative Review Committee, 2006-2014

Founder, Agencies in Action, 2009-

Board Member

Advising Committee Member

in the media

Bill on Film

Bill Oberlander Interview @TheFeast 2013

by bill

Will Superbowl LII Bring More Purposeful Advertising than Last Year
OBERLAND Rings Out the Old with New Account Wins
Driving Purpose in a Capitalist World
The A-List Podcast: Episode 013 with Bill Oberlander
This New York Agency Focuses on Purpose-Driven Campaigns
Why Climate Change is Our Most Important Creative Brief

about bill's work

The New York Times:
Accounts and People of Note in the Advertising Industry
Ad Week:
Bill Oberlander Joins JWT as ECD
The New York Times:
Accounts, People, Miscellany
ADC Global:
Making “The Real World” A Little More Accessible

quoting Bill

"My job," says Bill Oberlander, the advertising Wunderkind, "is to inspire, to shepherd, to help cut through the communication clutter out there and make a clear statement, tell a story."
"'Dare To Live In Full Color' is a mission to inspire people inside and outside the theatre to reconnect with their inner-sophisticated child-self, to remember a time when they felt invincibly creative, happy and fearless,"  
Bill Oberlander said.-
“The strategy for #dobeautifulthings came from understanding what the benefits of clean, green communities are for each individual in it. A clean park to play ball in. A safe neighborhood to walk home through. A green Main Street to open a business on. It’s not about cleaning for clean’s sake. It’s about changing and improving behaviors which enable a community to #dobeautifulthings.”

awards and recognition

View Drew Train's Bio