Bill Oberlander

Co-Founder, Executive Creative Director


Bill Oberlander is Co-Founder and Executive Creative Director of OBERLAND, a purpose-driven agency that combines his creative talents and passion for making the world a better place. OBERLAND, based in New York City, is the intersection of Madison Avenue pedigree and fearless social advocacy, which ignites the power of conscious capitalism.

As ECD, Bill oversees the creation of awareness campaigns, capital initiatives, brand-ambassadorships, and cause-marketing drives for organizations No Kid Hungry Project, Juice Press, St. Baldrick’s Foundation, The National Alliance on Mental Illness (NAMI), The Leukemia & Lymphoma Society (LLS), Blue Man Group, The Nature Conservancy, Keep America Beautiful, New York Institute of Technology, and the Robin Hood Foundation.

Before launching OBERLAND in May of 2014, Bill served as Director of Communications, Marketing and Events at the Robin Hood Foundation. During his stint there, he created the marketing for the 12.12.12 Concert/Hurricane Sandy Relief, the “Fight Poverty Like a New Yorker” brand campaign, and the Robin Hood Investors Conference, together raising hundreds of millions of dollars for charities across New York City.

During his tenure, Bill has won multiple industry awards for culture-impacting campaigns created while he worked at Kirshenbaum Bond + Partners, Ogilvy & Mather, McCann Erickson, and J.Walter Thompson. Bill introduced the nation to pop-culture icon the “Snapple Lady”; turned Target into “Tar-Jay”; and transformed the cell phone into a fashion accessory with the simple words “Hello Moto.” Bill also served as a member the Ad Council Creative Review Committee and president of the Art Directors Club. He lives in New York City and is the father of sons William and Bertram.


Educator, School of Visual Arts, “Creativity: The Real World” 2004-2012

President, Art Directors Club of New York 1996-2000 Board Member, Art Directors Club of New York 1994-1996

Member, Ad Council, Creative Review Committee, 2006-2014

Founder, Agencies in Action, 2009-

Board Member

Advising Committee Member

In the Media
Bill on Film
Bill Oberlander Interview @TheFeast 2013
By Bill
Will Superbowl LII Bring More Purposeful Advertising than Last Year
OBERLAND Rings Out the Old with New Account Wins
Driving Purpose in a Capitalist World
The A-List Podcast: Episode 013 with Bill Oberlander
This New York Agency Focuses on Purpose-Driven Campaigns
Why Climate Change is Our Most Important Creative Brief
About Bill's Work
The New York Times:
Accounts and People of Note in the Advertising Industry
Ad Week:
Bill Oberlander Joins JWT as ECD
The New York Times:
Accounts, People, Miscellany
ADC Global:
Making “The Real World” A Little More Accessible
Quoting Bill
"My job," says Bill Oberlander, the advertising Wunderkind, "is to inspire, to shepherd, to help cut through the communication clutter out there and make a clear statement, tell a story."
"'Dare To Live In Full Color' is a mission to inspire people inside and outside the theatre to reconnect with their inner-sophisticated child-self, to remember a time when they felt invincibly creative, happy and fearless,"  
Bill Oberlander said.-
“The strategy for #dobeautifulthings came from understanding what the benefits of clean, green communities are for each individual in it. A clean park to play ball in. A safe neighborhood to walk home through. A green Main Street to open a business on. It’s not about cleaning for clean’s sake. It’s about changing and improving behaviors which enable a community to #dobeautifulthings.”
Awards + Recognition