Bill Oberlander is Co-Founder and Executive Creative Director of OBERLAND, a purpose-driven agency that combines his creative talents and passion for making the world a better place. OBERLAND, based in New York City, is the intersection of Madison Avenue pedigree and fearless social advocacy, which ignites the power of conscious capitalism.
As ECD, Bill oversees the creation of awareness campaigns, capital initiatives, brand-ambassadorships, and cause-marketing drives for organizations No Kid Hungry Project, Juice Press, St. Baldrick’s Foundation, The National Alliance on Mental Illness (NAMI), The Leukemia & Lymphoma Society (LLS), Blue Man Group, The Nature Conservancy, Keep America Beautiful, New York Institute of Technology, and the Robin Hood Foundation.
Before launching OBERLAND in May of 2014, Bill served as Director of Communications, Marketing and Events at the Robin Hood Foundation. During his stint there, he created the marketing for the 12.12.12 Concert/Hurricane Sandy Relief, the “Fight Poverty Like a New Yorker” brand campaign, and the Robin Hood Investors Conference, together raising hundreds of millions of dollars for charities across New York City.
During his tenure, Bill has won multiple industry awards for culture-impacting campaigns created while he worked at Kirshenbaum Bond + Partners, Ogilvy & Mather, McCann Erickson, and J.Walter Thompson. Bill introduced the nation to pop-culture icon the “Snapple Lady”; turned Target into “Tar-Jay”; and transformed the cell phone into a fashion accessory with the simple words “Hello Moto.” Bill also served as a member the Ad Council Creative Review Committee and president of the Art Directors Club. He lives in New York City and is the father of sons William and Bertram.
Educator, School of Visual Arts, “Creativity: The Real World” 2004-2012
President, Art Directors Club of New York 1996-2000 Board Member, Art Directors Club of New York 1994-1996
Member, Ad Council, Creative Review Committee, 2006-2014
Founder, Agencies in Action, 2009-
Advising Committee Member