2021 Purpose Forecast

January 26, 2021

2021 Purpose Forecast


Announcing our Inaugural 2021 Purpose Forecast

In 2021, your brand’s silence is louder than ever.

After a year marked with social unrest and demand for brands to set a precedent for social change, we’re proud to announce our 2021 Purpose Forecast. This inaugural report discusses how brands can integrate impact into the DNA of their work after the historical events leading to 2020 and beyond.

We examine four leading social forces that erupted in 2020 and how they will shape what consumers expect from brands in the post-2020 era:

  • Racial + Systemic Inequities
  • Climate Action + Sustainability
  • Social Connection + Mental Wellness
  • Democracy + Truth

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