We've now entered an era where the phrase "normal life" is an ambiguous term. Amidst the uncertainty, marketing and brands are searching for some form of clarity on how to speak effectively to the consumer in today's climate.
To illuminate a path forward, purpose-driven advertising agency OBERLAND conducted a market research study powered by real-time insights platform Suzy and in conjunction with publishing partner Guardian U.S. We surveyed 500 Americans to reveal widespread shifts in public mindsets, emerging consumer behaviors and new expectations for the roles organizations can play in our lives. These findings will be key as brands learn how to navigate our “new” world.
The report is published in conjunction with Guardian Labs, the Guardian's branded content studio.
Click below to read our key findings and the full report.