The New York Times: Mother’s Day 2021
The Challenge

While progress has been made to reunite a handful of families separated at the border, hundreds of children remain without parental care and with irreparable, everlasting trauma.

The Solution

OBERLAND is proud to share a new campaign for The ACLU to drive home the severe emotional distress facing children who have been separated from their parents, and to ensure that family reunification efforts remain a priority for the Biden administration until every single family is reunited.

The results

To raise awareness of family separation, we launched our message in the New York Times print editions on Mother’s Day, 2021. In response to our ad and added public pressure, the Biden Administration responded with promised efforts to reunify the thousands of separated families.

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