The Future
is Ours
New York Institute of Technology
the results43% in first-year enrollment
30% reduction in transfers
11:1 ratio of revenue to ad spend
Over 15% increase in visits to the website
Award recognition by CASE, PRSA, DAVEY, and Mercury.
the challengeNYIT came to us in search of a new brand idea. We helped them break out of category-generic advertising and repositioned them as a school that champions “geeks”, those tech-centric students who tinker, invent, and create, shaping the future of humanity.
the SolutionThe Future is Ours.
