New York Institute of Technology

The Future Is Ours
The Challenge

NYIT came to us in search of a new brand idea. We helped them break out of category-generic advertising and repositioned them as a school that champions “geeks”, those tech-centric students who tinker, invent, and create, shaping the future of humanity.

The Solution

The Future Is Ours

The results

- 43% in first-year enrollment - 30% reduction in transfers - 11:1 ratio of revenue to ad spend - Over 15% increase in visits to the website - Award recognition by CASE, PRSA, DAVEY, and Mercury.




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from the client
Nancy Donner
VP for Communications and Marketing

“In a world awash with generic higher ed marketing, OBERLAND unfailingly finds ways to make NYIT stand out from the crowd. Their work is intelligent and lively and personal. Importantly, they live their mission and consistently exceed our expectations, but beyond that, they are terrific people who we love working with and learning from.”