Christopher and Dana Reeve Foundation

Don’t Just Look At Us. See Us
The Challenge

The Christopher & Dana Reeve Foundation came to us to build an awareness campaign that fights stigma and promotes visibility of people living with paralysis. We ignited a movement for people within the community to share their stories and speak out against ableism.

The Solution

Don’t Just Look At Us. See Us.

The results

The ‘See Us’ campaign launched mid-April 2019 and will run through June 2019. A PSA will broadcast the message across national television while social media and a microsite house an outpouring of user generated content from the paralysis/SCI community. In its first three days, the campaign drove a 5% increase in Instagram followers for the Foundation. ‘See Us’ exceeded campaign goals for participation and engagement on Instagram.





Visit WebsiteVisit Website
from the client
Rebecca Laming
Vice President, Marketing & Communications

"See Us was wonderfully received by the board. We had two board members in tears who have children living with SCI and said that the campaign perfectly captured how their kids feel. I was able to share the metrics and some of the stories. Oberland should be very proud."