Genie

Push for Better
Introduction

Genie is a food-tech startup on a mission to provide nutritious, delicious and sustainable meals for people everywhere. After rounds of stakeholder interviews and research, we helped them identity their brand purpose: to feed people substance.

idea

Push for Better.

result

Genie has a refreshed brand purpose and brand identity that launched successfully in the U.S in 2019.

Logo

Packaging

Posters

Social Media Assets

Menus

Cards

Swag

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from the client
Jason Moyer
COO & CMO

"The Oberland team is adept at visual and verbal communications. They were able to distill the essence of our corporate culture, product benefit, and commercial offering to succinctly articulate a brand platform that communicated all in a compelling way. Simply put Oberland gave life to our brand."