Happy Egg was just another egg in a category with more buzz words than consumers knew what to do with. “Cage free”, “free range”, “organic” – no one really knew what any of these terms meant and how it helped people live their best lives. We helped rebrand and reposition Happy Egg with a purpose-driven campaign that appealed to consumers on a higher level.
Always Choose Happy.
The new branding and position of Happy Egg led to plenty of happiness for all. The brand distribution is growing nationally, the sales volume continues to rise.