Better Living Begins Within
The Challenge

iWi algae Omega-3s are the most powerful Omega-3s on the planet – however they were stuck in a crowded supplement category that suffered from a lot of “claim-vertising”. We helped them attract customers by speaking to a deeper reason why people take supplements: to become the best version of themselves and live their best life.

The Solution

Better living begins within.

The results

The new brand campaign helped iWi get distribution at Sam’s Club and Whole Foods.

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Paid social

Digital ads


Visual Guidelines

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from the client