March of Dimes came to OBERLAND with a challenge: how can you leverage a charity gala to raise funds in the middle of a global pandemic? To answer the call, we transformed their annual event “Signature Chefs” into an online extravaganza that rivaled (and even improved) the in-person experience. We created bespoke online auctions that generated buzz, engagement and facilitated an out-of-the-box approach to donations. The event, dubbed “Feeding Motherhood,” bridged the gap between MoD’s meaningful work with the Signature Chefs series, sparking a greater incentive for people to participate and give. The initiative culminated in a powerful “March for Babies” event, designed by OBERLAND, which allowed mothers to finally come together in real life.
A Mother of a Movement + Feeding Motherhood
In just 3 months, March of Dimes raised over $9 million in funds. Even though this was at the peak of the COVID-19 lockdown, we generously surpassed our initial donation goal.