Tyto Care is transforming primary care by putting health in the hands of consumers. That’s awesome, but to be really impactful they needed to show consumers they can access high-quality care from anywhere, at anytime. We worked closely to learn about their offering and translate it into an array of brand assets that got the word out in a very human way. Tyto Care remote exam kits are designed to replicate a face-to-face clinician visit, with a hand-held modular examination tool for examining the heart, lungs, ears and body temperature and more. To put this complete telehealth platform in the hands of those who need it, we reached them where the message would have the greatest impact.
Getting Better Just Got Better
The ‘Getting Better Just Got Better’ brand campaign resulted in 25% overall lift in brand awareness among U.S. consumers. This is among the best-in-class brand lift results for telemedicine companies in the US, according to Google.