How do you convince tech employees that their companies could be doing more to fight climate change? Activist organization Climate Voice needed to get employees of Microsoft, Google and Amazon fired up, putting pressure on leadership to leave the anti-climate US Chamber of Commerce.
Using video games as inspiration, we framed the issue in a new way: Escape the Chamber. It’s up to tech employees to help their organization escape the influence of the US Chamber of Commerce and lead the way on climate policy. We launched with a video featuring legendary activist Bill McKibben, and created games, quizzes and an online petition.
The campaign resulted in thousands of petition signatures and 5.4M views via coverage in the Washington Post.