The Nature Conservancy

New York Depends on Us

People who love nature, really love nature, but nature feels removed from the busy lives of New Yorkers. We rebranded the Nature Conservancy by connecting New Yorkers to the things they love most in their beloved concrete jungle.

The World We Depend On Depends On Us.

Increased online membership by 94% YOY and 330% increase social media engagement YOY.

Brand Video

Digital Content

Executive Director Bill Ulfelder talks to New York business owners about the impact of nature on their business.

Awareness Campaign

“The World We Depend On Depends On Us” campaign took over the city through billboards, bus shelters, buses, and appeared in several major print publications.

Landing Page

The campaign attracted visitors to our landing page where they became members and learned more about TNC.

Annual Report

From the client
Bill Ulfelder
Executive Director of New York State

“OBERLAND has helped The Nature Conservancy realize its true potential. The creativity, market intelligence and thoughtful coaching OBERLAND has provided have taken us to a new level. I have enormous respect and appreciation for Bill, Drew and the entire team in all facets of our partnership.”