ACLU "We Show Up"

Documenting the fight for civil liberties
The Challenge

How do you rally support for a fight against...everything? In courtrooms across the country, the ACLU works to defend immigrants’ rights, reproductive freedom, criminal justice, voting rights, free speech, LGBTQ+ rights, racial justice, and more. But their scope is so broad, they struggled to communicate ACLU’s stance as a brand.

The Solution

We created a the brand message “We Show Up” which unified ACLU’s wide-ranging activism. This came to life in a 8-part video series highlighting the people showing up in streets and courtrooms. Shorter versions of the videos were featured on social media and in display advertising.

The results

Coming Soon

We Show Up


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