The Challenge
How do you rally support for a fight against...everything? In courtrooms across the country, the ACLU works to defend immigrants’ rights, reproductive freedom, criminal justice, voting rights, free speech, LGBTQ+ rights, racial justice, and more. But their scope is so broad, they struggled to communicate ACLU’s stance as a brand.
The Solution
We created the brand message “We Show Up” which unified ACLU’s wide-ranging activism. This came to life in a 8-part video series highlighting the people showing up in streets and courtrooms. Shorter versions of the videos were featured on social media and in display advertising.
The results
We Show Up
