In this self-expression documentary series, e.l.f. Beauty tapped OBERLAND to show unstoppable bold disruptors with a kind heart. The problem? Finding bold disruptors with kind hearts who embody the e.l.f. Beauty ethos who have overcome adversity in a unique way.
We found partners who are e.l.f unapologetically themselves to serve as our heroes in the “Show Your(s)e.l.f.” Series. They demonstrate the beautiful magic that happens when people embrace who they are, defy labels and see barriers as nothing more than stepping stones. Not only do they change their own world, they change it for everyone around them.
The “Show Your(s)e.l.f.” Series premiered at Tribeca Film Festival and e.l.f. became the first beauty brand to participate in the Tribeca Festival in over 10 years, festival attendees learn about the making of the “Show Your(s)e.l.f” series from the diverse cast. Amanda Nguyen also went to space as part of her installment, which garnered millions of impressions.
