Helping beauty become more inclusive and accessible
Beauty brand e.l.f. stands for every “eye lip and face.” But they needed to demonstrate that this truly means everyone, even those not normally featured in beauty advertising.
OBERLAND launched the “Show your(s)e.l.f.” campaign, a content series where unconventional influencers bring more positivity, inclusivity and accessibility to the beauty industry. The first video starred Anastasia “Tas” Pagonis, a blind paralympic swimmer and world record holder whose social media makeup videos have gained her millions of followers.
The video received over 1.5 million organic views, and the campaign was featured in Bustle, People, BusinessWire and more.