Strong Roots

A new global leader in plant-based food
The Challenge

Strong Roots, a certified B-Corp offering healthy, frozen plant-based products, wanted to break into the American market, and grow their business globally.

The Solution

Strong Roots needed a unique and powerful visual identity that spoke to the company’s roots. OBERLAND redesigned their packaging and brand, and created out of home for the NYC market.

The results

Our work helped Strong Roots launch over 40 new products globally, add over 6,000 stores in the US, and get national distribution in Whole Foods and Walmart, while adding another 8,000 stores around the world. It also positioned the company for a merger with McCain foods, which valued Strong Roots at over $110 million. Launch over 40 new products globally Add more than 14,000 new stores globally Venture Partnership with McCain Foods which valued Strong Roots at over $110 Million OOH Campaign in NYC drove 212% lift in store sales compared to prior period

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NYC OOH Campaign

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