Strong Roots

Introduction

Strong Roots, an Irish company offering healthy, frozen plant-based products, wanted to break into America with a unique and powerful visual identity that spoke to the companies roots. As a certified B-Corp, Strong Roots has purpose baked into their products, so we teamed up with them for a 2019 launch in the U.S. market, delivering an organic and iconic branding that cut through the cluttered health space and landed them on shelves in 2000 stores nationwide, including Whole Foods and Walmart. In under a year, we transformed their purpose into a powerful tool kit including a new brand identity, logo and packaging.

idea

Keeps you Grounded

result

Our packaging redesign for Strong Roots proved that consumers eat with their eyes first. Following a new branding identity, Strong Roots exploded in America, receiving pick up in more than 2,000 additional stores, including Whole Foods and Walmart. The increased distribution also reached the UK/IRE market in Sainsbury’s and Tesco, as well as breaking through Canada and more European markets in 2022. Strong Roots may keep you grounded, but it’s taken off to bring plant-based food around the globe