LLS, the Leukemia & Lymphoma Society has been fighting blood cancers since 1949. Recently, the organization arrived at game-changing belief: the cure for cancers are in our blood. We rebranded one of the largest cancer fighting organizations to amplify their new core message.
Beating Cancer Is In Our Blood
The PSA script was picked up and shot by famed Hollywood Director of 300, Justice League and Batman v Superman – Zack Snyder. The campaign led to 550 Million impressions and $22M in media value by the end of Q1, and ranks in the top 3% of all PSAs, per Nielsen.