National Alliance on Mental Illness

The Challenge

NAMI, the National Alliance on Mental Illness wanted to create an anti-stigma campaign for Mental Health Awareness Month. We refreshed their existing #StigmaFree campaign by repositioning stigma as a virus that affects millions.

The Solution

#CureStigma

The results

Several celebrity ambassadors volunteered their time to our campaign including: Clark Gregg, Corinne Foxx, Andrea Barber, Mauro Ranallo and AJ Mendez Brooks.