During May - Mental Health Awareness Month and Asian American and Pacific Islander Heritage Month - OBERLAND asked American consumers on real-time market research platform Suzy, as well as individuals on our LinkedIn network, a series of questions to uncover the state of their mental health and how they want to brands to play a role in addressing it, particularly as it pertains to racism and racially-induced violence.
Police brutality, particularly directed to Black and BIPOC individuals, is a deeply seeded, systemic issue. While the conviction of Derek Chauvin for the murder of George Floyd is an enormous step in the right direction, it is not the end of this issue. Police brutality is still a pervasive problem in America. We must use the momentum of this win to push forward productive conversation and action that continues to drive effective and peaceful policing and racial justice.
The path to achieving racial justice is complex. There are many overlapping social, economic and cultural factors that ignited the racial unrest that came to a head this past year. As we collectively push for a more equitable tomorrow, what role do brands play in taking a stand and making a difference for racial justice?
After a year marked with social unrest and demand for brands to set a precedent for social change, we’re proud to announce our 2021 Purpose Forecast. This inaugural report discusses how brands can integrate impact into the DNA of our work after the historical events leading to 2020 and beyond.
No one could have predicted the events of the last six months: a global pandemic, school-from-home, work-from-home, the death of RBG...the list goes on. During a time in which our day-to-day is continuously new and unprecedented, it’s only natural that we search for aspects of life we can control - and one facet of life we can all easily manipulate is our own health and wellness.
Amid COVID-19 and global racial unrest Americans are clamoring for change against racial injustice more than ever before. They are looking to brands to be proponents of change and take a stand for causes they believe in - but how are brands supposed to know what this means from them?
During this tumultuous time, one thing is clear - we were all wrong when asked “where do you see yourself in one year?” last summer. When the outcry for racial justice collided with the chaos of COVID-19, we saw an unexpected twist in a time already set to be a new chapter in history books. This collision incited an equally unprecedented reaction from Americans - a clamor for real, systemic change.
Almost overnight, COVID-19 has changed everything across our lives, including the way we eat and drink. Instantly, we swapped our date nights, coffee runs, and family dinners for curbside pickups, socially-distanced grocery store lines, and virtual happy hours. As the brisk bustle of daily life subsided, purchasing and preparing food went from just another item on an endless to-do list to an everyday priority that requires focus and attention.
All Americans have their own pointed view of “normalcy.” Take New Yorkers: Our view of normal life means hour-long waits at restaurants, having to squeeze into overcrowded subway cars and weaving our way through bars to maybe get a drink. Our sense of normal is defined by the presence of others – a crowded street, a jam-packed stadium or a sold-out concert hall.
Stigmas surrounding mental health have long forced Americans to suffer in silence. Keeping internal angst private has been a routine practice of the nearly 47 million Americans impacted...