Amid COVID-19 and global racial unrest Americans are clamoring for change against racial injustice more than ever before. They are looking to brands to be proponents of change and take a stand for causes they believe in - but how are brands supposed to know what this means from them?
During this tumultuous time, one thing is clear - we were all wrong when asked “where do you see yourself in one year?” last summer. When the outcry for racial justice collided with the chaos of COVID-19, we saw an unexpected twist in a time already set to be a new chapter in history books. This collision incited an equally unprecedented reaction from Americans - a clamor for real, systemic change.
Almost overnight, COVID-19 has changed everything across our lives, including the way we eat and drink. Instantly, we swapped our date nights, coffee runs, and family dinners for curbside pickups, socially-distanced grocery store lines, and virtual happy hours. As the brisk bustle of daily life subsided, purchasing and preparing food went from just another item on an endless to-do list to an everyday priority that requires focus and attention.
All Americans have their own pointed view of “normalcy.” Take New Yorkers: Our view of normal life means hour-long waits at restaurants, having to squeeze into overcrowded subway cars and weaving our way through bars to maybe get a drink. Our sense of normal is defined by the presence of others – a crowded street, a jam-packed stadium or a sold-out concert hall.
Stigmas surrounding mental health have long forced Americans to suffer in silence. Keeping internal angst private has been a routine practice of the nearly 47 million Americans impacted...