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September 30, 2022

Lisa Topol Shares the Insights that Went into ‘How a New Generation Thinx’

Anthony Vagnoni

The personal experiences of the agency team helped drive a series of highly acclaimed spots that came across as ‘utterly relatable,’ says our Executive Creative Director.

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May 18, 2022

Is the stigma about mental illness fading? OBERLAND finds that attitudes are changing

Anthony Vagnoni

We surveyed hundreds nationally to gauge changing views on psychological wellness. Awareness and empathy are up, but workplace stigma persists.

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April 22, 2022

Our Goal: To be Fully Carbon Positive by 2023

OBERLAND

We’re partnering with the greentech company Plan A to calculate our GCG emissions, set policies to mitigate our carbon footprint and move towards a carbon-positive future. Will you join us?

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October 5, 2021

Welcome Kate Charles, Chief Strategy officer

OBERLAND

OBERLAND is thrilled to welcome Kate Charles as our first Chief Strategy Officer! Kate oversees the agency’s strategy, analytics and account groups.

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April 8, 2021

The Unexpected Duty of Brands: To Save American Democracy

Drew Train, Sarah Kasarsky

In 2021, brands are not doing enough to stand up for their consumers’ and employees’ fundamental rights. As state lawmakers file hundreds of bills to restrict voting access in a majority of states - including absentee voting restrictions, criminal disenfranchisement and more racially pointed laws like prohibiting early voting on Sundays to restrict Black (and predominantly democratic) voters - many of the nation’s largest brands have fallen silent.And those who have spoken out have done just that - spoken. Their words have yet to translate into meaningful action.

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March 30, 2021

Can Brands Create Gender Equality?

Sarah Kasarsky

In 2021, it’s time to rethink the role of brands when it comes to fighting for gender equality. How can they move the needle? And how do consumers expect them to do so? OBERLAND asked American consumers on real-time market research platform Suzy, as well as individuals on our LinkedIn network, a series of questions during Women’s History Month to uncover how they really want to see brands responding to pressing issues surrounding gender equality during WHM and beyond.

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March 9, 2021

OBERLAND Purpose Tracker

OBERLAND

A live roundup of campaigns from brands across industries and sectors as they take a stand for causes greater than themselves. Check back every few weeks to see the latest players and campaigns making an impact. 

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October 28, 2020

What Does Election Season Mean For Americans?

Sarah Kasarsky, Ali Karen

OBERLAND conducted a survey, powered by real-time market research firm Suzy, of 1,000 Americans (aged 18-73) to gauge citizens’ perceptions and attitudes surrounding the 2020 presidential election season. Here’s what we found:

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August 20, 2020

Intern with us!

OBERLAND

In response to the pandemic, the economic recession, and virtually everything else that’s been the whirlwind of 2020, we’ve tailored our internship program so incoming and new grads can work from anywhere (on EST) on four-week long project-based internships.

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June 30, 2020

Recognizing Black Queer Creators and their Impact for Pride - Part Two

Bill Oberlander, Cameron Scott, Matthew Bock, Dhruv Nanda

This Pride, we want to recognize Black queer activists and creators, many of whom have built and continue to build a better world for all of us. This month, our OBERLAND staff is sharing work by Black queer creators that has shaped our actions as citizens, humans, and advertisers who are fighting against racial injustice.

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June 30, 2020

Recognizing Black Queer Creators and their Impact for Pride - Part One

Drew Train, Trevor Mundt, Jay Do

This Pride, we want to recognize Black queer activists and creators, many of whom have built and continue to build a better world for all of us. This month, our OBERLAND staff is sharing work by Black queer creators that has shaped our actions as citizens, humans, and advertisers who are fighting against racial injustice.

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June 30, 2020

Recognizing Black Queer Creators and their Impact for Pride - Part three

Coco Brown, Andrew DeCaro

This Pride, we want to recognize Black queer activists and creators, many of whom have built and continue to build a better world for all of us. This month, our OBERLAND staff is sharing work by Black queer creators that has shaped our actions as citizens, humans, and advertisers who are fighting against racial injustice.

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June 3, 2020

#27AlliedActs for White Agency Owners

What the fuck do I do? I have been asking myself that question over the last few days as the racial injustices in this country have boiled over. As a white guy who owns an ad agency, what should I be doing to address these issues and respond to protests? I started to read the articles circulating about what white people can and need to do, and they gave me an idea.

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June 2, 2020

Black Lives Matter

Drew Train

Racial injustice and the brutality it gives rise to, particularly from law enforcement, can no longer be passively tolerated. Individuals and businesses have an obligation to our shared interest to get involved and stay involved in the necessary changes that we need to make to our policies and our collective character.

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November 13, 2019

Impact Report 2018

OBERLAND

Our industry is at a crossroads. Consumers no longer want their companies to be agnostic. There’s no longer any room to be neutral. We believe that brands either need to find a purpose, or face the pitchforks...

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June 25, 2019

Drew Train’s testimony for The National Commission on Military, National, Public Service

Ty Steinhauser

On June 20th, 2019, OBERLAND Co-Founder and President Drew Train testified for the National Commission on Military, National, Public Service at the FDR Presidential Library and Museum in Hyde Park, New York.

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June 6, 2019

Want to Connect with Gen Zs? State Your Purpose.

Davianne Harris

Young consumers are notorious for disrupting industries, but the demand for brand purpose is here to stay.

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September 4, 2018

What Nike & Colin Kaepernick can teach us about being a modern brand

Drew T. Mitchell

Nike’s partnership with Colin Kaepernick is perhaps one of the strongest, most impactful and potentially most divisive examples of brand purpose I’ve seen to date.

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July 1, 2018

Practicing PRIDE Beyond June

Drew T. Mitchell

We just closed out June: a really exciting month for the LGBTQ community — it’s a marker of the fight for gay rights and equality that began with the Stonewall Riots in 1969...

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